This is an extremely easy answer: To establish your businesses presence in your community. Even the BBB tells you need one in today’s business environment. Watch this.
Eye opening? Close to 500 million people world-wide have access to the World Wide Web. No matter what your business is you can't ignore 500 million people. Even if you just conduct business within your community, as most small businesses do in the beginning, you want to let people in your community know that you are interested in serving them in any way possible. If you don't, trust me, your competitors will and already do.
Here is another great reason to put your business on the web: networking with other businesses that use your product or service. All smart business-people know it’s not what you know, it's who you know. Passing out your business card is part of every good meeting and every business- person can tell more than one story how a chance meeting turned into a big deal. With a your own website, and Google and Bing searches being made all day, it’s like passing your business card out to thousands, maybe millions of potential clients. This is 24 hours a day seven days a week.
By making your business information available to everyone who wants it, without any additional effort, you can give those answers to questions like: What are your hours? What do you do? How can someone contact you? Where are you located? What are today's specials? If you could keep your customers informed of every reason why they should do business with you, don't you think you could do more business? And the beauty is it is inexpensive, and we make it “SIMPLE AND EASY” for you on the internet.
The following are some more good reasons for getting your web site today.
• To serve your customers!
• Everyone Google’s everything
• To heighten public interest
• To release Time Sensitive Material
• To sell things!
• To sell you
• Your customers can pay with a credit card online
• To reach a highly desirable demographic market
• To answer frequently asked questions
• To stay in contact with sales people
• To open international markets
• To create 24 hour customer service
• To allow feedback from customers
• To reach the media
• To reach the education and youth market
We recently saw this well written document that Mindie Burgoyne, a marketing strategist, wrote in her discoveries of small businesses and their concerns about websites. It’s a must read. These are the questions that YOU might have as well.